AI Insights · Timothy · January 2023
Top 5 Wellness Apps on iOS in Portugal - Q4 2022
Analyzing the performance of the top 5 wellness apps on iOS in Portugal during Q4 2022, including trends in downloads, revenue, and active users.
During the fourth quarter of 2022, the performance of the top 5 wellness apps on iOS in Portugal showcased interesting trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, reveals how these apps fared in the competitive wellness market.
ShutEye®: Sleep Tracker, Sound saw significant fluctuations in weekly revenue. Starting at around $154 in late September, revenue peaked at $830 by mid-October before tapering off to $483 by the end of December. Downloads followed a similar pattern, beginning with 1.7K and reaching a high of 4.7K in early October, subsequently stabilizing around 952 by the end of the quarter. Active users started at 1.6K, peaked at 4.4K in early October, and settled at 1.5K by the end of December.
29k: Mental Health & Wellbeing experienced a spike in downloads, with an initial 104 downloads in late September skyrocketing to 3.4K in early October. However, this number declined steadily, ending the quarter with 102 downloads. No revenue or active user data was available for this app.
Calm maintained a relatively stable weekly revenue, starting at $843 and peaking at $1.2K in late October. Revenue dipped to $643 in mid-December before rising again to $1.05K by the end of the month. Downloads were consistent, ranging between 234 and 711, with a notable increase towards the end of December. Active users showed a gradual decline from 8.1K in late September to 6.7K in early December, then rebounded to 8.8K by the end of the quarter.
I am - Daily Affirmations displayed steady revenue growth, starting at $110 and reaching $184 by the end of December. Downloads fluctuated, beginning with 737 and ending at 296. Active users showed a slight decline from 2.3K in late September to 1.5K by the end of December.
Endel: Focus & Sleep Sounds had a steady increase in revenue, starting at $221 and peaking at $293 in mid-December. Downloads were consistent, ranging from 207 to 372, with a slight dip towards the end of December. Active users showed a gradual increase from 264 in late September to a peak of 412 in late November, ending the quarter at 314.
For more detailed insights and data on app performance, visit Sensor Tower.
